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BMW Global Sales Intelligence

0
Neo ZK
Updated 2026-02-11
5 charts

Charts & Visualizations

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Vehicle Segment Analysis of Price and Marketing Investment

Create a high-resolution figure with two specialized subplots violinplot: Price Distribution by Vehicle Segment Utilizing the 'mako' dark gradient palette violinplot: Marketing Investment by Vehicle Segment Utilizing the 'rocket' dark gradient palette
Vehicle Segment Analysis of Price and Marketing Investment
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Visualizing Market Segmentation by Price and Volume

Strategic Market Segmentation: Price vs. Volume We group global markets into 3 distinct segments: Volume Markets, Mid-Range, and Premium Niche. x='price_usd', y='units_sold', hue='Market_Segment', palette='mako'
Visualizing Market Segmentation by Price and Volume
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Visualizing Economic and Sales Correlations via Heatmap

Technical Correlation Matrix: Economic Indicators & Sales Filtering out constant columns with zero variance to ensure a seamless heatmap Rendering the heatmap using the 'magma' dark gradient palette Annotations are enabled to show precise correlation coefficients
Visualizing Economic and Sales Correlations via Heatmap
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Visualizing Marketing Budget and Sales Density

Density Analysis: Marketing Budget vs Sales Volume Creating a joint plot with a dark hexagonal density map 'rocket' or 'crest' provides a high-contrast dark shade for density visualization
Visualizing Marketing Budget and Sales Density
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Units Sold by Country

Bar chart of "units_sold" by "country", palette='mako'
Units Sold by Country

Data Files

bmw_global_sales_dataset.csv
yearmonthcountrymodelsegmentengine_typeprice_usdmarketing_spend_usddealership_countfuel_price_usdgdp_growth_percentinterest_rate_percentcompetition_indexunits_sold